Biting The Hands That Helped You Prosper

This is a ‘ story of negative marketing reflection ’ about someone who became really foolish, ignorant and arrogant over time. The reflection to these negativities caused this person to suffer greatly over time. I am showing this example, as an analogy, for conscious decisions to be realized, whenever you are managing any enterprise, small or big. My objective here is also to bring forward some of the positive reinforcements in motivational subjects, to business marketing.

Being someone initially popular providing resources from their place of business, this person carried on marketing their services strongly for many years. Their shop had good quality locally grown food from hard working farmers and more. The hard-work from local communities brought forward prospective growth, exponentially. This made the business operator to expand their services. They offered quality education and opened up franchises to attract more investors. They branched out to properties, hospitality services and logistics. Business was really booming as trade brought them revenue never seen before. They kept an open-door policy, without fear or remorse, although their original business shareholders had a history that left questionable.

You see, in their early days, they explored their land and, in the process, like the old wild west stories, consequential damages were caused to the people that walked the land. Savages, they were called and savagely they were treated. Their freedom was taken away from them, arrested, killed, tortured, in some cases, history of massacre and ethnic cleansing took place. All borne out of pure greed. The colonization mentality never ended, over thousands of years. Blood of innocence fed the lands that once lived in harmony with the walkers who respected what nature had provided them, and being thankful too in return.

Colonization did not end well too. When seeing the prosperity gained by this person and his organization, quickly but surely many others who had a similar mentality started to ponder what to do. Shall they begin to invest in the franchise or slowly find opportunity to take over the business leadership? This healthy business had attracted so much growth that it took away passive businesses from others who were usual becoming complacent and ignorant in their own accords.

A plan was strategized. Let’s initiate a business guerilla warfare strategy to get them to bite the hands that feed them, without their knowledge. A devised plan that worked so well, that the prospering organizations got slapped on their wrist severely. Investors vented out, cursing them for false advertisements. They asked, “ Why would you lead us here and then shoot us on our feet? Are you attempting to hijack our hard-earned money that we were investing in your business without sharing profits with us? “

It first puzzled the investors, but later they sniffed out the culprits. Business competition and misdirected revenues had led deep sleuths in competition for their inflow of revenues. Unfortunately, the perpetrators of misdirection now had also their personal agendas. Killing two birds in one stone, as they call it. You see, they wanted investors to buy what they offered in inflated price whilst they wanted to dictate the cost of purchase without negotiation. The terms of sale meant that they wanted their products to be sold whilst they wanted acquisitions in the companies who are buying. Mischievous, yet colonial in nature. Greed with contempt of reaping out profits, not for all, just all for themselves.

Marketing strategy also calls for honest and sincere approach for long-term mutual benefits. Never create animosity when honest friendship will bring forward greater growths, not only locally, but globally. Competition is healthy, as it drives people to think better, strategize alternative approaches, to have a leading edge in what they do. However, like the fingers on your palm, others are bound to follow the path you have created. That’s the credit to your leadership.

Instead of digging graves for your competitors, strategic business alliances will provide greater resources to maximize demand and supply. Having an upper-hand means that you have created a resourceful business strategy that provides continuous business growth, having harmonious living with the existing environment, and ability to share the profit to your benefactors, of whom not only the shareholders, but mainly the employees.